In an era where the eCommerce sector is booming like never before, businesses across Australia are grappling with the challenges of scaling up efficiently. Ever wondered how to ensure your digital storefront remains robust and agile amidst this surge? The answer lies in ERP system integration.  

This crucial link between your online presence and backend operations isn’t just about efficiency—it’s a game-changer that could redefine your eCommerce success. Dive into this read, as we unravel the transformative benefits of ERP integration and how it’s sculpting the future of online businesses.  

Stay with us till the end, and uncover the key to unlocking unparalleled eCommerce efficiency. 

eCommerce-ERP Integration: Key Growth Driver in The Future 

Research from Statista paints an intriguing picture of the digital evolution within the B2B sector. By 2023’s close, a staggering 17% of B2B sales are projected to be digital – a noteworthy jump of 5% from its predecessors. The symbiotic relationship between e-commerce and integrated systems is becoming ever more paramount, especially as online transactions increasingly contribute to an organisation’s primary revenue. 

Gartner’s recent findings further amplify this sentiment:  Over four in ten B2B firms recognise system integration as a primary strategic investment.  Industry experts forecast that this figure will soar to 65% by 2024, attributing the rise to the harmonisation of tools, particularly between ERPs and e-commerce platforms.  Contemplating your next pivotal business strategy? Bear in mind certain considerations. 

Benefits of ERP integration for B2B eCommerce 

 

1. Enhanced customer experience

An integrated ERP system ensures that customers are privy to real-time data, be it stock levels, order status, or delivery times, resulting in more accurate expectations and heightened satisfaction. 

• Order Management: Gone are the days of manual order entries. Automate and accelerate the entire order process, ensuring quicker deliveries and happier customers. 

• Inventory Management: Offering products that are out of stock? That’s history. An integrated system offers real-time inventory updates, ensuring what’s displayed online matches what’s in stock. 

• Warehouse Management: Streamline your warehouse operations by automating order processing. Ensure products are dispatched efficiently and accurately. 

2. Online storefronts updated automatically

When it comes to business-to-business transactions, ERP integration brings a significant edge. Any modifications within the ERP, from bulk product specifications to dynamic pricing adjustments, are instantaneously reflected on the B2B platform.

Crucially, this integration allows for customer-specific pricing and supports purchases based on established terms. This ensures that business clients and partners always receive a personalized and efficient purchasing experience.

3. Reduced back-office admin 

By seamlessly linking your online store to MYOB Advanced Business, data transitions smoothly between the platforms. The elimination of double data entry and the need for cross-checking between systems ensures a singular, trustworthy master data set. Consequently, B2B merchants can automate essential downstream business processes, ushering in swift and dependable operations where human errors are minimised. 

4. Increased visibility across your business

With the integration of eCommerce connector into MYOB Advanced Business, B2B enterprises gain unparalleled transparency over customer orders, regardless of whether they originate online or offline. 

Leveraging a comprehensive suite of integrated ERP modules, businesses can simultaneously oversee performance and derive insights across all operational areas. Authorised personnel can swiftly generate insightful reports, and with intuitive dashboards presenting data visually, decision-makers are always equipped with a real-time pulse on performance, enabling them to identify areas of enhancement and strategise accordingly. 

Maximise eCommerce-ERP Integration with MYOB Advanced  

In the era of digital transformations, particularly within the B2B landscape, the harmonisation of your eCommerce platform and ERP system isn’t just a luxury—it’s a necessity.

MYOB Advanced stands out as a beacon in this realm, promising seamless and transformative integrations. Long recognised for decades as a trusted accounting software for small businesses, MYOB Advanced has now evolved to become a formidable player in the ERP landscape.

This transformation sees it offering game-changing eCommerce connectors, expertly designed to seamlessly connect your online store with back-end operations.

Shopify 

A powerhouse in the eCommerce sphere, reaches its pinnacle for B2B operations when paired with MYOB through a seamless connector. Shopify’s integration goes beyond being just an online store builder.

It becomes a comprehensive B2B solution when paired with MYOB’s robust financial tracking. As B2B merchants navigate the complexities of multi-channel sales, inventory, and payments, the cloud-based combination of Shopify and MYOB ensures real-time access to vital data, enabling informed and timely decisions.  

This synergy optimizes backend operations and offers a consolidated platform. It makes managing and scaling B2B eCommerce more straightforward.

BigCommerce  

BigCommerce is an intuitive e-commerce platform suitable for both new and established businesses. It simplifies the process of selling products online. It’s built to grow with your business and keep things safe. 

When you connect BigCommerce with MYOB Advanced, it’s like having a complete business tool for online sales. It allows shops to sell everywhere and makes sure the money side of things is organised and straightforward. 

Using various add-on apps and a dedicated team, businesses can achieve their objectives cost-effectively. This combination ensures optimal results without excessive expenditure.

SassIntegrator

This SaaS Integrator’s solutions of MYOB Advanced and Shopify Integration offer several key benefits for businesses, including:  

• Improved Operational Efficiency: Integrating the two systems allows businesses to streamline their operations and reduce manual data entry. The integration ensures that data is accurate and up-to-date, reducing the risk of errors and enabling businesses to make more informed decisions. 

• Omni-Channel Capability: With the integration, businesses can manage their e-commerce and brick-and-mortar stores in one place, allowing them to provide a seamless shopping experience for customers across multiple channels. 

• Tier Pricing: The integration enables businesses to offer tiered pricing to their customers, which can help to increase sales and encourage customer loyalty. 

• Store Pick-up: The integration allows businesses to offer in-store pick-up options to their customers, providing them with added convenience and flexibility when it comes to receiving their purchases. 

• Inventory Management: The integration enables businesses to manage their inventory across multiple channels, ensuring that they have accurate information about stock levels and reducing the risk of overselling or stockouts. 

• Centralized Customer Data: The integration enables businesses to manage their customer data in one place, providing them with a holistic view of their customers’ buying behaviors and preferences. 

Let AlphaBiz Solutions Help Empower Your eCommerce Journey with MYOB Advanced Business

Embarking on a transformational journey for your eCommerce enterprise? Let MYOB Advanced Business, a premium ERP solution designed for the mid-market, be the cornerstone of that evolution. Seamlessly blending e-commerce functionalities, it guarantees that your online store optimises its prowess and agility.

In the fast-evolving landscape of eCommerce, standing still is not an option. Let’s ensure you’re always ahead of the curve, delivering unparalleled customer experiences with strategic ERP integrations.

Ready to leap into the future of efficient e-commerce? Book a demo with our expert MYOB consultants today.