In today’s hyper-competitive world, standing out from the crowd demands more than just catchy slogans. Consumers crave genuine connections, tailored experiences that speak directly to their needs and desires. Enter personalised marketing – the secret weapon to forging unbreakable bonds with your audience and unleashing explosive growth.
This guide acts as your roadmap to navigating the exciting world of personalised marketing. We’ll unravel the “what,” “why,” and “how,” offering practical tips and insights to fuel your success. And we’ll introduce you to a powerful ally in your journey – MYOB Advanced for CRM Solutions, a business management platform equipped with features that take personalisation to the next level.
Why Embrace Personalised Marketing?
The significance of personalised marketing lies in its ability to make each customer feel uniquely valued. In a world where consumers are bombarded with generic advertising, a personalised approach can be a breath of fresh air, significantly enhancing customer experience and loyalty.
Statistics reveal that 80% of customers are more inclined to purchase from brands offering personalised experiences. Moreover, personalised marketing can slash customer acquisition costs and bolster customer loyalty by consistently delivering customised brand experiences.
The Impact of Personalised Marketing
Embracing personalised marketing can significantly elevate the success of your campaigns. A study by McKinsey found that 71% of customers expect personalised communications or product suggestions.
Additionally, insights from the same research in the McKinsey Next in Personalization 2021 Report reveal a notable impact of personalisation on revenue. The report shows that personalisation typically drives a 10 to 15 percent increase in revenue, with variations ranging from 5 to 25 percent depending on the sector and the company’s proficiency in applying data to enhance customer knowledge and intimacy.
Effective personalisation hinges on working with accurate and up-to-date data. Relevant data enables the creation of strong, targeted offers, such as a 10% discount on an item left in an abandoned cart. This approach, supported by a 360-degree view of the customer, facilitates sending the right messages at the right time across multiple platforms, crafting an effective omnichannel experience.
Kickstarting Personalised Marketing Journey
Now, let’s delve into the practical steps to bring the effectiveness of personalised marketing:
1. Data: Your Golden Key
Everything rests on understanding your customers. Gather data from various sources – surveys, subscriptions, purchases, website behaviour, social media, and referral sources. It’s like collecting puzzle pieces to build a complete picture of each customer.
2. Segmentation: Grouping for Impact
Not all customers are created equal. Divide your audience into groups based on shared traits, preferences, or needs. This allows you to deliver targeted messages and offers that resonate deeply with each segment.
3. Crafting the Perfect Campaign
Choose your weapon – email, social media, loyalty programs, the possibilities are endless. Define your goals and tailor your approach based on the segments you’ve created. Remember, personalisation isn’t just about using names; it’s about crafting experiences that feel genuinely personal.
4. Automation: Unleashing the Power of Technology
Managing personalised campaigns at scale can be daunting. Enter automation tools, your tireless ally in crafting and delivering experiences that feel effortlessly personal.
MYOB Advanced: Your Partner in Personalised Marketing
MYOB Advanced stands out as a robust tool in the realm of personalised marketing. As part of the MYOB business management platform that will handle the full 360° operation of your business, it addresses core business workflows, including tight integration with popular ecommerce websites, emailers and other marketing & CRM tools like Hubspot & Salesforce. Its cloud-based nature ensures scalability and flexibility, adapting to your evolving business needs.
Key Features of MYOB Advanced CRM for Personalised Marketing
Data Integration and Management
MYOB Advanced CRM seamlessly integrates customer data across various touchpoints, ensuring a unified and accurate customer view.
Automated Data Collection
Automate the data collection process, saving time and resources while maintaining data accuracy.
Customer Segmentation
Easily segment your customers within MYOB Advanced CRM to deliver targeted and personalised marketing campaigns.
Multi-Channel Marketing
Leverage MYOB Advanced’s capabilities to maintain omni-channel consistency in your personalised marketing efforts.
Conclusion
Personalised marketing is no longer a luxury; it’s a necessity. By understanding its power, implementing practical strategies, and leveraging the capabilities of MYOB Advanced with built in CRM capabilites, you can unlock a new era of customer engagement and watch your business flourish.
Elevate Your Marketing Strategy with MYOB Advanced
Discover the transformative power of MYOB Advanced with AlphaBiz Solutions and elevate your customer engagement to new heights. Our expert-guided demo will reveal how MYOB Advanced’s data-driven insights and seamless integration can revolutionize your marketing strategies, fostering lasting customer relationships.
Embrace the journey towards personalised marketing mastery and set your business apart. Book your tailored MYOB CRM demonstration and start forging deeper, more meaningful customer connections today.
