Becoming a digital-first business is not just about implementing new technologies – it’s about creating a digital culture. However, this is easier said than done. According to MYOB, to ignite this culture you must “be more responsive to customers, more willing to take risks and better connected between departments…”
In our previous article, “Mindsets for Leading Digital Change“, we enumerated a couple of key points that can help businesses on their digital journey:
- Figure out the “Why?”, the “Why now?”, and the “Why not?”
- Step out of your Comfort Zone and into your Courage Zone
- Manage your workforce’s energy, not their time
- Small steps make a big difference
Now, a recent MYOB article also shares specially-designed steps to transform your business’ culture.
6 Steps to Building a Digital Culture
1. Build an appetite for calculated risks
The digital landscape is ever-changing and because of this workforces must be prepared to take risks. With the right information, training, and support, your workforce will become more confident to take calculated risks such as investing in new technologies.
It’s also important for leaders to unlock access to resource, celebrate learning from failure and then – get out of the way.
2. Put customer needs and habits at the centre
Businesses improve product development and strengthen relationships when they put their customers at the heart of the business operations.
That being said, a digital-culture will help provide the right tools and data to offer a full picture of the customer.
3. Embrace digital objectives
Your digital-first strategy must also be underpinned with bold targets that align with company goals and values and in collaboration with employees. Then, leaders should set an example by living the values, monitoring progress and measuring success along the way.
4. Connect the right data to the right decisions
Companies need to make a conscious effort to base decisions on data, not just intuition – and to do it, you need that data to hand. Choose systems that will allow you to collect and analyse information easily.
5. Burst silos
Creating a shared vision can help break barriers between groups and encourage a team mentality.
Instead of focusing on what individual departments need to achieve, employees can understand how they each contribute to ongoing growth and success. This will improve the effectiveness of all technology onboarded.
6. Instil accountability
By avoiding micromanaging, encouraging risk and defining roles clearly, leaders can instil a sense of accountability.
A workforce of employees who are accountable for their decisions and actions gives everyone a stake in the success of decisions.
Empower your digital-first business with ERP systems
Once you’ve built your business’ digital-first culture, support it with tools like ERP systems that can help improve your workforce’s productivity and efficiency. We offer MYOB Advanced and MYOB Exo Support, as well as Sybiz Vision support.
